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If “media” feels noisy or performative — you’re not wrong. But here’s the truth: real PR isn’t about attention. It’s about impact that lasts. Most leaders think media is about getting featured everywhere. Bu
I watched one of my client’s eyes light up when we walk onto the set of Good Morning America, and I literally got goosebumps. Not because it was his first national TV appearance, but because I remembered our first calls just a few weeks earlier
Think you’d like PR? Here’s how to know if you’re ready👇 PR isn’t magic. It’s momentum. It works best when your message, audience, and credibility are already clear and when you’re ready to partner with someone w

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